In the digital age, where we are bombarded with information from every corner of the internet, media planning has become a little art. How well we balance the visibility of our brand will ultimately determine our success. Media planning is like a strategic map to guide your brand message to the right audience. Therefore, media planning could be described as …
At the beginning of each year, many business owners and even die-hard marketers play around with different strategies and approaches to help them achieve their goals. And one of the important components of a marketing strategy is media leasing. And if you’ve been on the corporate floor for a while, you’ll nod and agree with us on how much the …
Media strategy The role and work of the media strategist has changed dramatically over the last 25 years.In the early days of our agency, there were far fewer channels through which to reach our target audience, and thus less breadth of media space. It is true, however, that the smaller spread made it easier to reach the desired audience with …
