In today’s digital world, it is crucial for businesses to develop an effective digital strategy that will help their brand succeed. A digital strategy is essential to achieve a company’s goals and increase its visibility online. That’s why we’ve decided to give you an insight into how to actually go about developing a digital strategy that will work well in …
We certainly agree that the strongest relationships are built through personal connections. If we do not connect with people and nurture relationships, then they will not last very long. It is the same in marketing. If you yourself are wondering how to build new relationships (read: acquire new customers) and nurture existing ones, then we can whisper to you a …
At the beginning of each year, many business owners and even die-hard marketers play around with different strategies and approaches to help them achieve their goals. And one of the important components of a marketing strategy is media leasing. And if you’ve been on the corporate floor for a while, you’ll nod and agree with us on how much the …
Oh, the content! If you don’t have any problems writing any content, great! But if you’re one of those people whose fingers just won’t stay on the keyboard, inspiration stagnates and ideas just won’t and won’t come out, then read on. In this blog, we’ll try to convince you why blogging in business really pays off and why publishing content …
No matter how ingenious an advert we come up with for our brand, product or service, if no one sees it, no one will get anything out of it. It all starts with a good idea, which we try to articulate and portray as beautifully as possible, but that’s just the tip of the iceberg. In advertising, as in many …
Media strategy The role and work of the media strategist has changed dramatically over the last 25 years.In the early days of our agency, there were far fewer channels through which to reach our target audience, and thus less breadth of media space. It is true, however, that the smaller spread made it easier to reach the desired audience with …
Public relations past and present Can you imagine a PR world without Google, social networks, web portals and email? That was the media landscape 25 years ago, a world dominated by print, TV and radio. It was a time when media messages were sent by fax, followed by a phone call to the addressee to check if the package had …
