Gerard, Schiedel and Weber share common ground in construction industry and decided to work together on promoting their brands in a joint effort. This was achieved with an online prize game that pushed potential investors into going ahead and building their home as a prerequisite to be able to compete for the prizes. The prizes themselves were envisioned as experiences and rewards that one gets to enjoy when they finish their home. Digital advertising and social media awareness was encapsulated by a landing page www.gradimoskupaj.si. All of it designed and launched by IR Image.