{"id":4721,"date":"2021-10-05T11:03:42","date_gmt":"2021-10-05T09:03:42","guid":{"rendered":"https:\/\/www.ir-image.si\/2021\/10\/05\/new-channels-new-media-strategies\/"},"modified":"2025-01-09T13:35:36","modified_gmt":"2025-01-09T12:35:36","slug":"new-channels-new-media-strategies","status":"publish","type":"post","link":"https:\/\/www.ir-image.si\/en\/2021\/10\/05\/new-channels-new-media-strategies\/","title":{"rendered":"New channels &#8211; new media strategies"},"content":{"rendered":"<div id=\"cs-content\" class=\"cs-content\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Media strategy The role and work of the media strategist has changed dramatically over the last 25 years.In the early days of our agency, there were far fewer channels through which to reach our target audience, and thus less breadth of media space. It is true, however, that the smaller spread made it easier to reach the desired audience with &#8230; <\/p>\n<div><a href=\"https:\/\/www.ir-image.si\/en\/2021\/10\/05\/new-channels-new-media-strategies\/\" class=\"more-link\">Preberi ve\u010d<\/a><\/div>\n","protected":false},"author":1,"featured_media":4169,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[249],"tags":[251,185,159,182,197],"class_list":["post-4721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-25-years-of-ir-image","tag-25-years","tag-advertising","tag-and-image","tag-media","tag-media-strategy"],"_links":{"self":[{"href":"https:\/\/www.ir-image.si\/en\/wp-json\/wp\/v2\/posts\/4721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ir-image.si\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ir-image.si\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ir-image.si\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ir-image.si\/en\/wp-json\/wp\/v2\/comments?post=4721"}],"version-history":[{"count":0,"href":"https:\/\/www.ir-image.si\/en\/wp-json\/wp\/v2\/posts\/4721\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ir-image.si\/en\/wp-json\/wp\/v2\/media\/4169"}],"wp:attachment":[{"href":"https:\/\/www.ir-image.si\/en\/wp-json\/wp\/v2\/media?parent=4721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ir-image.si\/en\/wp-json\/wp\/v2\/categories?post=4721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ir-image.si\/en\/wp-json\/wp\/v2\/tags?post=4721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}