The power of TV advertising: How to win the hearts and minds of viewers

mesto komunikacijOur teeth

Television has been an indispensable part of our lives for decades, a source of entertainment, information and connection. And the notion that no one really watches TV anymore is not water under the bridge. Despite the rise of digital platforms and streaming services, TV advertising still has enormous power and relevance in reaching and engaging audiences around the world. So …

Good villas

mesto komunikacij25 years of IR IMAGE

Good villas Do you still remember the golden days of advertising on TV? Creatives were good creatives, female creatives were good creatives, and fairies were good fairies. In those days, TV sets didn’t allow you to go back and skip adverts – but I would probably have been more than happy to skip films to see adverts. Our biggest companion, …