Summer may mean relaxation, holidays and trips to the beach for most, but for businesses it is the perfect time to start preparing for a fruitful and successful autumn season. While it’s important to rest and recharge your batteries, there are a few things you can do differently this summer to ensure you enter the summer really prepared.
Personalisation has become that key factor for the success of a campaign. This is how companies create targeted campaigns and tailor them accordingly to the different target groups.
We certainly agree that the strongest relationships are built through personal connections. If we do not connect with people and nurture relationships, then they will not last very long. It is the same in marketing. If you yourself are wondering how to build new relationships (read: acquire new customers) and nurture existing ones, then we can whisper to you a …
If you think about it, you can think of at least a few brands that have an important place in your life. Maybe you are one of those who swear by a particular brand of car, or you always choose one grocer for your groceries. And your commitment to a particular brand is the result of one thing: Branding. And …
