Umetna inteligenca spreminja marketing. Orodja, ki pišejo oglase, analizirajo podatke, generirajo videe, celo predvidijo vedenje kupcev – postajajo nepogrešljiv del vsakdana v agencijah in podjetjih. Včasih nas celo osupnejo. A v tej vsesplošni digitalni evforiji pogosto pozabimo, kaj je tisto, česar umetna inteligenca ne more nadomestiti – in kar še vedno ustvarja resnično močne blagovne znamke: medčloveški odnosi.

AI can do many things. But it still doesn’t master humanity in marketing.

mesto komunikacijOur teeth

Summer may mean relaxation, holidays and trips to the beach for most, but for businesses it is the perfect time to start preparing for a fruitful and successful autumn season. While it’s important to rest and recharge your batteries, there are a few things you can do differently this summer to ensure you enter the summer really prepared.

New Year’s resolutions

mesto komunikacijOur teeth

We usually end the old year with promises and commitments about what we will change in the new year – something the ancient Babylonians did 4000 years ago during the 12-day religious New Year celebration of Akitu (the period in mid-March when they sowed and planted everything they intended to reap towards the end of the year). They promised to …