This spring, we continue to ensure consistent, targeted, and effective communication for the AVRIO insurance company. The campaign runs both nationally and regionally and is centered around the message: Life is Balance.

On the national level, we're present through TV advertising, which allows for broad reach and increased brand recognition. On the regional level, the campaign is supported by ads on the most listened-to regional radio stations and strategically selected billboard locations across various Slovenian regions.

The creative concept remains the same as last year, as it has proven effective in clearly and emotionally connecting with the target audience. The campaign message encourages people to seek balance in life through small decisions that matter.