Customer:Pet Network SI, d. o. o.

Every year on World Animal Day, Mr.Pet organises a charity fundraiser to collect food and equipment for small animals. The collection takes place in all Mr.Pet stores in Slovenia. At the end of the campaign, Mr.Pet doubles the amount collected and distributes it to shelters and small animal associations all over Slovenia. This year, our team also helped them by ensuring good media communication and thus contributing to the campaign's even greater visibility.

As part of the campaign, we:

  • produce a high-profile and heartfelt PR article,
  • publishing on the most widely read Slovenian online portals, such as 24ur, RTV MMC, Siol and Žurnal.

We have also highlighted the campaign on social media, in collaboration with influencer Uroš Bitenec. Uroš visited one of Mr.Pet's branches in Ljubljana, where he creatively highlighted the campaign through set stories and invited followers to participate. Together with Mr.Pet, Uroš handed over the collected food and equipment to one of Ljubljana's shelters for small animals and made a reel out of it.

A good story was also recognised in Marketing Magazin.

At the end of the collection campaign, we have also prepared a thank you article for all those who participated in the campaign in any way and thus contributed to a better tomorrow for many abandoned animals.

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