Public relations past and present

Can you imagine a PR world without Google, social networks, web portals and email? That was the media landscape 25 years ago, a world dominated by print, TV and radio. It was a time when media messages were sent by fax, followed by a phone call to the addressee to check if the package had actually arrived. Today, the media world is different, especially in terms of communication channels, which are multiplying at the speed of light and offer us a sea of information at our fingertips. This makes it all the more important to be strategic in designing good communication. How do we set a good public relations strategy without overlooking today's trends?

An example of PR from 1997 in Kamnik News.

It pays to target locally

If we are involved in the local community, our company is more easily recognised by users. When a company is involved in local projects (with a socially responsible note) and is present in the local media, it is easier to reach the target audience or your customers.

Remain consistent and transparent in external communication

Consistency and honesty are the keys to building trust in a company and a brand. Consistency means that the company communicates equally across all communication channels, and is transparent in its communication to its customers. We also need to listen to what our users want and be flexible.

Incorporate creative and different approaches

This depends mainly on the target group and the sector, and if they are young people, the media communication and the choice of media are tailored to them. It is good to work intergenerationally in a company, and to look for ideas and inspiration for a new PR project accordingly. Don't forget sustainability, inclusiveness and social responsibility, as these themes will be even more desirable in our market in the future.

The power of the word

You need to search for and choose the right words that represent your company, brand or organisation well. Be more strategic in finding messages that inspire. To avoid repeating mistakes, it is a good idea to reflect on what we have learned in the previous year, focusing on crisis communication planning, ...

Develop a strategy for engaging with influencers

It is important that your company chooses the person(s) who will represent your brand well, who will be consistent with your image and who will be able to convey the desired message to your customers.

*Finally, the key components: persistence and strategy***

Keep your choice of content related to your business upbeat. You should be aware that building a media image is a long-term process, shaped over several years with a strategy that adapts to changing times and different circumstances.

👉 For help with appropriate marketing communications, please call us or visit us at the City of Communications, IR IMAGE d.o.o., Medvedova ulica 25, 1241 Kamnik.